Now that everyone and every organization has a media channel the question is how good are we at being publishers.

Publishing was built on the disposition and behavior of curation (as were museums, etc). Done well publishing makes fresh, relevant and renewing content easy to access. That then instigates people to return. It also builds trust in the organization responsible for the tuned selection of things and the publishing of it. Moreover, it builds value over time for those paying attention to a given source.

As content explodes around us the curation of it is proving to be a valuable service. It’s good for users because it saves time and is even better when coming from a trusted source. It’s good for brands and organizations and people because it’s a behavior that offers an extension of point of view done in a way that can provide a result similar to but better than customer-service. The value is delivered before it’s requested!

We’re in a gold rush on information. We’re all looking for the good, the best, the ultimate and/or “right” point of view. This is getting exciting. We can all or do have media channels and therefore we’re all publishers. The question is, how good are we at it?