Facebook Content

Curation Station® Fuels Brand Marketing on Facebook

Curation Station® helps organizations empower rich conversation within Facebook by
aggregating, curating and pushing content from Twitter, blogs, news and RSS feeds directly to a Facebook wall or customized tab. Curation Station® seamlessly integrates with the Facebook layout and keeps page content fresh, robust and concentrated.

  • Gather relevant items via feed, OPML or bookmarklet
  • Filter via keyword
  • Profanity filter
  • Approval System (for legal/brand compliance)

Event Content

Curation Station® Makes It Easy To Curate Content Live.

All the benefits of Curation Station® can be exploited in live-curation scenarios to gather, vet and display all manner of content—via projections and other digital components at meetings, events and concerts.

  • Gather relevant items via feed, OPML or bookmarklet
  • Filter via keyword
  • Profanity filter
  • Approval System (for legal/brand compliance)

Email

Curation Station® Energizes Email Marketing

Use Curation Station® to gather relevant social and news content, then curate and schedule
automated reports and digests to influence customers through email. Or, use these functions to simplify thought-leadership efforts within a company. Curation Station® integrates with:

  • Exact Target
  • iContact
  • Silverpop
  • Monkey Mail

Banner Ad Content

Curation Station® Powers Fresh Online Ad Content

Curation Station® can power live, in-banner content that sets brands apart in the crowded online ad space. Gather and curate relevant images, copy and video then publish to your brand ad units dynamically.

  • Gather relevant items via feed, OPML or bookmarklet
  • Filter via keyword
  • Profanity filter
  • Organize curated items by theme or source with Folders

E-Commerce

Curation Station® Drives Repeat Visits and Higher CTR

Curation Station® helps businesses integrate social media conversations with online shopping experiences using product-based social feeds. Brands increase online sales, time on site, and build ongoing trust with their shoppers by adding social engagement to product browsing.

  • Gather relevant news, images, video
  • Display via Javascript, API, RSS, XML or WordPress plugin
  • Leverage keyword data on curated content to enhance SEO/PPC

Brand Conversations

Curation Station® Grows and Sustains Brand Conversations.

Curation Station® empowers business decisions by simplifying the gathering of conversations about a brand. Use Curation Station® internally to keep tabs on social discussion about the brand or as a third party PR monitoring tool for managing client’s brand conversations online.

  • Automated keyword lists
  • Approval System (for legal/brand compliance)
  • Saved searches
  • Organize curated items by theme or source with Folders

Thought Leadership

Curation Station® Helps Enhance Brand Reputation

Curation Station® helps organizations establish and increase credibility by compressing the deluge of web information into digestible and relevant bites for a target audience. Curation Station® can be delivered through websites, e-mail digests, widgets, banner ads or social channels. In a sea of content chaos, timely and relevant content delivery often turns into increased credibility.

  • Gather relevant news, images, video
  • Suggestion Engine
  • Display via Javascript, API, RSS, XML, or WordPress plugin