FAQs « Curation Station

Is it an RSS reader?

Yes, it can keep track of and read RSS sources yet, it’s not only an RSS reader.

What else can it do?

It can add content not on a syndication.
It can flexibly filter and redistribute content in many ways.
Using the product produces unique market intelligence.
It goes beyond aggregation to individual selections, “curations” of content.
It custom filters content and can perform actions as a result.

What’s different between this and monitoring tools?

Curation Station can be used to monitor yet, it’s real value is realized in it’s ability to put the results of monitoring to work.

Is it only manual?

No. It can be implemented entirely manual or entirely automated. It can also be implemented as a mix of both.

What kinds of results have been recorded by others.

Time on site increase of 30+ seconds.
Return visit increase of 15%
Conversion increase of 10%

We're not ready to use this on a public site

No problem. Many organizations are using the set of tools for significant internal benefit

Content like this would need to be vetted and approved by our Lawyers.

No problem at all. We understand. Our itemized approval system exists for exactly this fact.

Is it a widget?

It could be considered a widget. Sure. However, it is not in every instance.

Can it be stored and reproduced?

Many industries have requirements to reproduce their site for regulatory reasons. In each case this has been achieved.

Can the playlists be searched by end users?

Yes, if the implementation on the end site supports it.

Can the Curator add comments like a museum curator might?

Yes.

Can Curation Station distribute content beyond itself?

yes – It can publish it’s playlists in an account, and through other sites and services

How long will it take to install?

Script installations have occurred in under 20 minutes. RSS installations can be move involved depending on the characteristics of your site.

Why do you need storage?

Storage lowers the latency of using the tool.
After all the content is stored you can run reports on the data.

What kinds of reporting does this include?

Time slicing the data in a number of ways.
Clicked links
Playlist Loads
Digested Items

Can you get the information out of the service?

Yes. There are many .XLS exports available for reporting and other data desires.

Could Curation Station power banner ads?

Yes. We have integrated the tools of Curation Station with banner ads.

Could Curation Station provide Keyword Intelligence?

Yes. If you’re interested in this feature please inquire.

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